Mary J. Blige’s collaboration with Giuseppe Zanotti took the fashion world by storm. The metallic copper-colored thigh-high boots have sold out within a day of release. The singer’s announcement at the third annual Strength Of A Woman Festival and Summit added to the anticipation, with fans eager to get their hands on the exclusive footwear.
“The Mary J. Blige boot is officially in the universe,” she said in a video after her show that evening. “Everybody’s been asking for it. The announcement was made on stage while I was wearing [them] with a f—ing fire outfit.”
Mary J Blige’s Exclusive Collaboration
Priced at $1,295, these boots stirred online debate. Some questioned the affordability, suggesting a collaboration with a cheaper brand like Steve Madden.
Yet, defenders quickly emerged. “Mary’s footwear has always been luxury or designer,” one fan argued, emphasizing brand alignment and the loyalty of Blige’s core audience.
Media personality Raw Holliday pointed out on Twitter, “This price point is on brand for Mary. Her core audience got the coins.”
Indeed, Mary J. Blige’s brand identity has long been associated with luxury, as evidenced by her lyrics and fashion choices.
According to the product description, Blige co-designed the statement boot, which “encapsulates the unique and celebrated styles” of the R&B icon and Giuseppe Zanotti.
Despite criticism, the boots sold out rapidly, affirming the demand for high-end products within Blige’s fanbase. Many took to social media to express both excitement and disappointment. While some lamented the price, others understood the alignment with Blige’s brand image.
Blige’s decision to partner with Giuseppe Zanotti, renowned for luxury footwear, reflected her commitment to exclusivity and quality. The boots, named “The Mary Boot,” became an instant symbol of elegance and sophistication.
The success of ‘The Mary Boot’ signifies not just a fashion statement but also a testament to Mary J. Blige’s enduring influence and the loyalty of her fanbase.