The announcement of Kendrick Lamar headlining the Apple Music Super Bowl LIX Halftime Show has sparked excitement and debate. JAY-Z, who played a pivotal role in selecting Lamar, explained his reasoning for the decision in a statement released on Sunday, September 8.
Jay-Z’s Take on the Kendrick Lamar Choice
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” said JAY-Z. The Hip-Hop icon emphasized Lamar’s impact, highlighting his ability to shape and influence culture worldwide. “His deep love for Hip-Hop and culture informs his artistic vision. His work transcends music, and his impact will be felt for years to come,” JAY-Z added.
While many fans are thrilled with Lamar’s selection, others feel another artist should have headlined, especially given that the event will take place in New Orleans. Critics point to Lil Wayne, a hometown hero and rap legend, as a more fitting choice. Earlier this year, Lil Wayne expressed his hopes to perform at the Super Bowl, admitting, “We’re praying. We’re keeping our fingers crossed.”
Master P, a fellow Louisiana native, echoed these sentiments. “As Ambassador of Entertainment in the City of New Orleans, I have to agree with the fans that Lil Wayne should be a part of this celebration,” he stated. Master P stressed that Lil Wayne is still relevant and deserving of recognition. “He’s one of the greatest hip-hop artists alive, and he’s a New Orleans native. Let’s not miss this cultural moment in the South.”
Despite the mixed reactions, the NFL, Roc Nation, and Apple Music stand firmly behind the decision. Seth Dudowsky, Head of Music at the NFL, emphasized Lamar’s ability to create unforgettable moments. “Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop,” he said.
The performance, creatively directed by Lamar’s pgLang, is expected to be a monumental moment in Super Bowl history.