Shannon Sharpe Makes Merch After IG Live Incident

ATLANTA, GEORGIA - JUNE 14: Shannon Sharpe speaks onstage during the 2024 RenderATL Tech Conference at AmericasMart Atlanta on June 14, 2024 in Atlanta, Georgia.
(Photo by Paras Griffin/Getty Images)

Shannon Sharpe is turning his embarrassing moment on Instagram Live into a profit. 

After unknowingly going live on Instagram Live while engaging in sexual intercourse, the podcast host has decided to release merch inspired by the incident. In a now-deleted post, the former NFL player wrote, “That’s My Michelle Shirts dropped. I told y’all to leave that lady alone, but y’all kept harassing Unc- knowing that man ain’t got but 1 good nerve left, thanks to Chad- so here we are. Are you happy now?”

Last week, Shannon Sharpe began to trend on social media after he went on Instagram Live while having intercourse with a woman named Michelle. The video doesn’t show either of them on camera but they can be heard. 

Sharpe would later address the video on his podcast he hosts with Chad Ochocinco, Nightcap. “I’m embarrassed, someone that’s extremely, extremely private. And to have one of your most intimate details, the audio heard for the entire world to hear. I’m embarrassed for a number of reasons,” he said. “I’m very disappointed in myself. Not for the act. I think there are millions and billions of people of consenting age that engage in activity, but to have your most intimate details, the audio to be heard, I’m disappointed in myself.” 

He also explained how the situation happened, “I came in, I threw my phone on the bed, engaged in an activity. I did not know… I’ve never been on IG live. I’ve never turned IG live on, so I don’t know how it works. All of a sudden people are calling me on FaceTime that I’ve never talked to a day in my life on FaceTime. I’m like, ‘Why are y’all calling me FaceTime?’”

How do you feel about Shannon Sharpe’s latest business venture?