E-40’s son, Emari Stevens, wants to help foodies reduce their chance for high blood pressure with his own line of health-conscious food seasonings.
Launched this year, the seasonings are available in All-Purpose and Garlic flavors and cater to health-conscious food lovers. Packed with flavor, Finesse is vegan, paleo-friendly, gluten-free, keto-friendly, low sodium, non-GMO, and sugar-free.
In a post shared to social media, Stevens wrote. “I have been working on this project for years and I am blessed to be apart of something special. this low sodium seasoning packs a punch full of flavor.”
He affirmed that his All-Purpose seasoning could be used on a variety of protein and veggie options.” The AP seasoning is everything you need in one jar. It can tackle grilled or fried chicken, steak, grilled veggies, pork, eggs, seafood and even thanksgiving turkey. the GARLIC BLEND is garlic powder on steroids (not literally).”
In an interview with The Source, Stevens shared, “The inspiration came from my love of cooking and my desire to create a seasoning that would truly reflect my skill in the kitchen — thus, Finesse was born,”
Stevens continued. “A lot of the major brands out there have high sodium content, so I wanted Finesse to stand out as a low-sodium option, encouraging people to season freely while still looking out for their health.”
Stevens shared that his father’s entrepreneurial spirit played a role in the launch of Finesse. “Watching him build and sustain his own brand has been both inspiring and motivating, pushing me to create something of my own,” he told the outlet. He’s truly one of a kind, and his approach to business has guided me a lot in building Finesse.