The story of the iconic FUBU (For Us By Us) brand is coming to the small screen. A new scripted series will delve into how this trailblazing brand became a $6 billion empire. Ted Field’s Radar Pictures is partnering with For Us By Us Studios to bring this captivating story to life.
Celebrating Hip-Hop Culture and Fashion Through FUBU
FUBU, founded in 1992 by J. Alexander Martin, Keith Perrin, Carlton Brown, and Daymond John, revolutionized urban fashion. “Rising from the gritty streets, it shattered norms and blazed a trail for urban fashion,” according to a press release. The series will explore the brand’s journey, marked by bold moves, high-stakes gambles, and relentless hustle.
Ted Field highlighted the significance of this project, saying, “We see this collaboration as an opportunity to not only celebrate the vibrant culture of Hip-Hop but also to honor the unsung heroes who have shaped its fashion landscape. Through their stories, we aim to inspire and empower audiences, while highlighting the transformative power of creativity and self-expression.”
Behind the Scenes of a Fashion Empire
The FUBU series promises to reveal the controversial moments, power struggles, and untold stories behind the brand’s rise. Viewers will witness the clashes, triumphs, and scandals that defined FUBU’s path to greatness. “This series is a tribute to everyone who believed in the vision of FUBU. It’s about community, resilience, and the power of believing in yourself,” shared Roberto “Rush” Evans, co-founder of For Us By Us Studios.
J. Alexander Martin, another co-founder, expressed excitement about the project: “FUBU has always been about empowerment and breaking boundaries. Partnering with Radar Pictures allows us to tell our story authentically and with the respect it deserves. We are eager to showcase the journey of FUBU from a small startup to a global brand, and the impact it has had on our culture.”
The project is being spearheaded by J. Alexander Martin and Roberto “Rush” Evans, with Chante Evans serving as series executive producer. Ted Field, co-founder of Interscope Records, is also a key figure in the production, alongside producers Justin Smith and Terry Ross. This talented team is committed to delivering an inspiring and authentic portrayal of FUBU’s legacy.
The FUBU series aims to honor the brand’s impact on fashion and culture, highlighting the creative vision and entrepreneurial spirit that drove its success. Fans of Hip-Hop, fashion, and inspiring success stories can look forward to a captivating and informative viewing experience.