Ari Lennox is back and ready to enter her “Soft Girl Era.” On Friday (Feb.21), the singer hopped on Instagram to officially announce, she’s ready to drop some new music. In the post, Ari Lennox is pictured next to a whiteboard with song titles that have been blurred out. “Album coming baby,” she wrote in the caption.
In a second post, the following day, Ari shares a video of herself in the studio, with what appears to be a new single seemingly titled “Soft Girl Era” playing in the background. Jermaine Dupri, who we can assume is the maestro behind the track, also shared the clip to his X account writing, “I been wanting y’all to hear this since we made it, it’s go time‼️ @arilennox “Soft Girl Era” #YKWTI.”
It’s been nearly three years since Ari Lennox released her last project, Age/Sex/Location in September 2022. The project spawned 12 tracks and featured appearances from Lucky Day, Chloe Bailey, and Summer Walker. “Pressure,” “Hoodie,” and “Waste My Time” were just a few of the project’s stand-out singles. However, despite its high critical reception, the project only debuted at No.69 on the US Billboard 200 chart.
The singer has also faced issues within the music industry. Last October, Ari Lennox jumped on Instagram alleging that her labels, Dreamville and its parent company Interscope Records, were “dismissive” and “uncommitted” to her career. “Interscope and Dreamville have been playing with me all month,” she wrote. “I’m so tired of people acting like they’re sorry for me, as if I’m just the face of mental health. I’m okay—I’ve never been happier. What I don’t appreciate is being signed, lied to, and manipulated. No one at these labels knows how to market or protect me.”