Beyoncé has a new perfume set to be release next month!
On Thursday (October 24), the Cowboy Carter singer took to social media to unveil a new fragrance scent called Cé Lumière. The eau de parfum features top notes of Madagascar black pepper and Italian mandarin; heart notes of jasmine sambac absolute and rhubarb, and base notes of Indonesian patchouli and skin musk.
The scent is available for preorder on Beyoncé’s website in the U.S. and Canada. It currently retails for $160.
“Any venture or project that Beyoncé does, there is always a clear intent. With fragrance the approach is to launch one new scent a year that ties to her universe and captures an extraordinary moment in time in her continuum, setting the mood of that period and bringing the wearer back to that feeling,” said Janki Lalani Gandhi, managing director of Parkwood Ventures, which produces the fragrance.
The singer previously released a fragrance called Cé Noir in a silver chrome bottle following the release of her album Renaissance.
The new scent arrives weeks after Beyoncé debuted her collaboration with Levi’s and announced her whiskey brand, SirDavis, in partnership with LVMH Moët Hennessy Louis Vuitton.
In February, the global superstar sent the internet into a frenzy with the launch of her Cécred haircare line. Beyoncé stated that she could not find hair technology that works for all hair textures, so she funded the development of a custom bioactive keratin ferment technology for Cécred.
Speaking to Essence, she stated, “My priorities are quality and intention. It was important to decide where we invested in our formulations. I knew what I wanted to do, with technology that works for all women and all textures, because I had not been able to find it. I built this from the ground up and funded it myself.”
She added, “Every hair texture deserves testing, research and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us.”