A new commercial for Still G.I.N., the gin brand co-owned by Dr. Dre and Snoop Dogg, has brought the iconic duo together with legendary entertainers Frank Sinatra and Sammy Davis Jr. Using cutting-edge generative AI, the ad blends past and present in a glamorous, star-studded tribute to musical legacies.
A Meeting of Legends for Still G.I.N.
The ad, which premieres during the finale of NBC’s The Voice on December 10, opens with Dr. Dre and Snoop Dogg entering an elegant nightclub in classic tuxedos. Their entrance commands attention as onlookers, including life-like depictions of Sinatra and Davis, take notice.
“So, what’s your pleasure? What are you guys drinking?” asks Sammy Davis Jr., seamlessly portrayed through AI. Snoop, ever laid-back, replies, “Gin,” while Dre adds, “Still G.I.N.” The exchange concludes with Sinatra raising a toast: “Okay. Still G.I.N. for everybody!” Cheers erupt as the ad transitions to a lively celebration, featuring a cameo from actress Lori Harvey.
The ad was created in collaboration with the Sinatra and Davis estates to ensure an authentic representation of the late legends. Directed by Dave Meyers and developed by Rosewood Creative with Metaphysic’s AI expertise, the commercial exemplifies a seamless integration of innovation and nostalgia.
“It’s a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations,” said Tina Sinatra, daughter of Frank Sinatra. “Seeing my dad alongside Dr. Dre and Snoop Dogg is both thrilling and surreal.”
The concept behind the ad explores a “what if?” scenario, imagining how past and present icons might connect. It underscores the universal appeal of music and its ability to transcend eras.
Launched earlier this year, Still G.I.N. is described as “defiantly smooth” and designed for mixability. At 85 proof and priced at $34.99, it marks the second offering from the brand, following their sparkling gin cocktail, Gin & Juice. With this ad, Still G.I.N. continues to bridge the gap between cultural eras, proving that innovation and tradition can mix as smoothly as their signature drink.