Issa Rae, the multi-talented star of Insecure, is expanding her Viarae Prosecco line with an exciting new offering: Viarae Prosecco Rosé. Known for her influence both on screen and off, Rae’s latest venture into the sparkling wine world adds a fresh and vibrant twist to the Viarae brand. This new rosé, made in collaboration with winemaking giant GALLO, is set to hit shelves later this month.
A New Bubbly Arrival for Viarae
Rae’s Viarae Prosecco Rosé is crafted from a blend of Glera and Pinot Noir grapes, the same varieties responsible for Italy’s finest sparkling wines. The wine is designed to bring a celebratory energy to any occasion. “The success of Viarae Prosecco has been incredible,” Rae said. “Now, I’m beyond excited to expand the Viarae line with the introduction of Viarae Prosecco Rosé. It’s the perfect next step, bringing even more vibrant, celebratory energy to the table.”
This rosé promises a well-balanced experience, offering a mix of ripe raspberry, strawberry, and peach flavors with refreshing citrus notes. A touch of sweetness rounds out the profile, making it ideal for everything from brunches to dinner parties.
Innovation Meets Tradition
The production of Viarae Prosecco Rosé uses the Charmat method, a traditional Italian process where secondary fermentation takes place in a tank. According to GALLO’s Senior Director of Marketing, Carmen Maria Navarro, “Viarae Prosecco has redefined the sparkling wine experience with its unique blend of tradition and innovation.” She added, “The introduction of Viarae Prosecco Rosé is a testament to Issa Rae’s commitment to excellence and diversity.”
Since its debut in October 2023, Viarae Prosecco has garnered critical acclaim, even earning a nomination for Wine Enthusiast’s 2024 Wine Star Award for Innovator of the Year. The rosé, like its predecessor, is expected to be a hit with wine lovers, priced at a reasonable $19.99.
As Issa Rae continues to expand her influence, both in entertainment and now in the world of fine wine, she leaves fans eagerly awaiting the debut of Viarae Prosecco Rosé.