Master P wants to make sure everyone eats healthy with his new health food brand, Miller Family Food.
Reports state that the food brand will help promote wellness through better eating. The brand will also offer, “alternatives in cereal, oatmeal, pancakes, waffles, breakfast bars, and more, deliciously made with the highest quality, using natural ingredients and flavors from the earth it grows.”
In a statement, Master P, said, “We are evolving as a culture, we are no longer just consumers.” He continued, “We spend trillions of dollars annually with no real ownership, but that’s changing. African Americans want healthier food alternatives. I heard them loud and clear. And that’s why Miller Family Foods was created. We feed happiness. Eat well. Feel good.”
Master P isn’t a stranger to the consumer world. Last year, he partnered with Snoop Dogg’s company, Broadus Foods, and helped produce three of Snoop’s cereals; Snoop Cereal Cinnamon Toasteez, Snoop Cereal Fruity Hoopz with Marshmallows, and Snoop Cereal Frosted Drizzlerz.
“We want to make sure kids and kids at heart can have a champions’s breakfast,” the No Limit rapper said in a statement last year. “I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to add diversity to grocery stores with Black-owned breakfast food.”
Miller Family Foods will be available in grocery stores very soon. “Hopefully if everything go good we’ll be able to come where we can put other products into these stores and not just our products- we created Miller Family Foods- but also I want to build the shelf space to put other Black-owned products in this store,” he added. “That’s what today’s about. Economic freedom and bridging the wealth gap.”