October London has released a new bourbon.
The singer has partnered with the Mr. & Mrs. Bourbon Company, co-founded by basketball player Russ Smith in 2019, to launch the new limited-edition spirit. London spoke about his recent collaboration and the process of crafting the bottle with his name and face on it.
“I think that this collaboration merges my love for true artistry with elevated craftsmanship,” he said in an interview. “I’m a true lover of sophistication and this collaboration offers a premium experience for bourbon enthusiasts and music lovers alike.”
Russ Smith agreed with London and said, “This collaboration is not only a merging of the entertainment, sports, and liquor industries, but it will redefine how young entrepreneurs seek to create partnerships that are rooted in luxury, style, quality, and creativity. October and I wanted this project to break down barriers for any aspiring minds looking to generate new and innovative business opportunities in our community.”
The bourbon was made in Kentucky and was distilled in 2018 and aged for six years. It has notes of wheat, vanilla, toffee, and caramel. It is stated to be a rich and smooth blend and both men revealed that this is the first of many collaborations between whiskey and the entertainment world.
Smith added, “October London embodies the same passion and authenticity that we pour into every bottle of bourbon.” He continued, “Our bourbon, much like his music, is an expression of the soul. Together, we’ve created something for bourbon enthusiasts and fans alike to enjoy and share with loved ones. This collaboration represents an unparalleled element of style and October has been involved at every level of this process.”
October London and Mr. & Mrs. Bourbon is priced at $100 and it is available at octobersbourbon.com. It will be available at specific retailers in the spring.