Rihanna has a lot to celebrate!
The singer recently launched her brand “Fenty Beauty” in her home country of Barbados. In October, she announced on her Instagram that all of her brands will be available in select retailers in nine different Caribbean countries. The countries include Antigua, Aruba, The Bahamas, the Cayman Islands, Bermuda, Trinidad and Tobago, Grenada, and Sint Maarten.
During the launch event, she said, “It’s always felt awkward that my brand has not been in my home, so this is something I’ve always wanted to do. I’ve always pushed for it. The moment that we were approved to come here- we came.”
Rihanna also shared plans to have Fenty Beauty in more Caribbean countries. “The Caribbean, I wear that on my back, just like I do Barbados. So even though we launched in nine islands right now, we’re gonna keep opening up and expanding that. We’re going to cover the entire Caribbean and beyond.”
The “SOS” singer went on to speak on the impact of her Caribbean culture within her brands. “Beauty has always been a very sincere space. But now I’m incorporating ingredients from the island into my skincare, into my beauty, into the reason I have Invisimatte, the one powder that will matte you down in the moment.”
She added, “Launching in the Caribbean actually reinforces what we’ve built this brand to be from the beginning- which is inclusive. Everyone found a shade, everyone found their soulmate on our gondola. “I want to continue to push that. The first person I ever saw put foundation on their skin was my mom, a Black woman. I never knew there was a void. I just did it from my heart because that’s what I’ve known.”