Hip-hop legends Snoop Dogg and Dr. Dre are stepping further into the spirits industry with the nationwide release of their new product, Still G.I.N.. The ultra-premium gin combines elements from their iconic tracks, Snoop’s “Gin and Juice” and Dre’s “Still D.R.E.,” symbolizing both their past collaborations and current ventures.
“This is not a liquor that we’re just putting our name on,” Dr. Dre explained in a press statement. “Everything is us from the ground up: the gin, the flavor, the packaging. Everything had to be perfect.”
The spirit, available for $59.99, boasts a blend of botanical ingredients, including tangerine, jasmine, and coriander. According to Andrew Gill, co-founder of On The Rocks Cocktails, Snoop and Dre played a hands-on role in creating the product. “Dre and Snoop were involved in every step—from the bottle design to the botanical notes,” Gill said. “We wanted a gin that would appeal to a wide variety of palates, but still be sophisticated enough for experts.”
A Legacy of Collaboration Between Dr. Dre and Snoop Dogg
Snoop Dogg echoed Dre’s sentiments about their attention to detail in crafting Still G.I.N.. “Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop recalled. “We’ve been a part of the evolution of this gin—from the creation of the flavor to the percentage of alcohol that’s in it—and it’s just so good!”
For both artists, the spirit represents more than just a business venture. It’s a continuation of the creative synergy that has fueled their partnership for decades. “Together, we ain’t gonna do nothing regular,” Snoop stated. “Dre’s a perfectionist. He wants to make sure it’s not just good, but great.”
With the success of their earlier Gin & Juice cocktails, Still G.I.N. is poised to be another hit. As Dre put it, “It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”