Victoria Monét and Tina Knowles teamed up for a new CÉCRED promotional video. The video, titled “Who’s in the CÉCRED Salon,” highlights the brand’s hair care products.
In the clip, Monét experiments with CÉCRED’s clarifying shampoo and a protein treatment made from fermented rice and rose. Joining her were Tina Knowles, Beyoncé’s mother, and Dr. Kari Williams, the brand’s director of education. Monét shared her hair journey, revealing her struggles with seborrheic dermatitis.
“So, I have seborrheic dermatitis, which is like a form of eczema for the scalp,” Monét explained. “I wear a lot of sew-ins and wigs. I’m changing my hair often, so there’s lots of different people in my hair. Honestly, after a sew-in or a wig, I just get so itchy, so I know this is about to feel good.”
Candid Moments in the Salon
Later in the video, Monét asked Knowles about her craziest salon story. Knowles recalled a funny memory with Beyoncé. “She cut both her ponytails off and came and handed them to me. She was like, ‘Put these back on’ because she thought you could just put your hair back on. I lost it,” Knowles said, laughing.
Monét also revealed she did the big chop in January. She expressed her desire for “long luxurious hair” by next year. “I don’t want to always hide behind makeup, wigs, and certain clothing,” she shared. “I just want to be able to go to the beach and flow.”
Monét’s BET Awards Performance
On June 30, Monét and Teyana Taylor recreated Beyoncé and Usher’s “Bad Girl” performance at the 2024 BET Awards. Beyoncé shared an excerpt of their performance on her Instagram Story, giving her ultimate co-sign.
CÉCRED has collaborated with several celebrities and influencers since its launch in February. Other notable figures include Naomi McPherson of MUNA and beauty influencer MakeupShayla.
As CÉCRED continues to grow, it remains a testament to the legacy and influence of Beyoncé’s mother’s salon. Beyoncé herself has emphasized the importance of nurturing and celebrating hair. Her goal is to continue her mother’s legacy, helping women feel confident and beautiful. The new video with Victoria Monét is a shining example of this mission.