Nike teamed up with Joy Yamusangie on a new collection celebrating Colin Kaepernick’s journey
Colin Kaepernick and Nike are partnering up again — this time it’s for the launch of a new apparel collection promoting his legacy as a former NFL star turned activist.
London-based artist Joy Yamusangie is collaborating with Kaepernick to illustrate his transition. Online shoppers can choose between a limited-edition t-shirt for $50 and a hoodie for $80 on the Nike website.
Yamusangie finds inspiration in painting to create pieces that reference various subjects, specifically, “duality of everyday life in the UK and their African Heritage” He is known for using abstract shapes, writings, and intense colors as his signature style.
“Colin Kaepernick is a man of the people. Over the years, he’s proved his devotion to social change through sports, education, and equality. This product capsule serves as a reminder and an invitation to push toward an equitable future,” officials with Nike are quoted as saying.
“The imagery of the photoshoot represents the visual symbolism chosen by artist Joy Yamusangie. Each illustration carries its own significance that reflects Kaepernick’s journey as an athlete, philanthropist, and activist. Colin surrounds himself with elements of youthfulness, revolution, hope, community, and ambition.”
Nike and Colin Kaepernick have a business relationship that began in 2018 when Nike featured Kaepernick in a prominent advertising campaign.